About the Founder
Matthew Soussa is a licensed California attorney since 1997, and a professional Real Estate Consultant since 1998. Maintaining a positive mindset, creating partnerships and joint ventures with a purpose, and always striving for significant outcomes forms the foundation of Mr. Soussa’s work ethic. If you are looking for a collaboration long on details, transparency and consistency get in touch via the Contact page for an initial consultation.
Advisory Services
Preferred Real Estate Group is a full service real estate advisory firm that understands value can be added or lost at every step along the project life cycle and has the experience, knowledge and expertise to add value to nearly any commercial real estate project.
Due Diligence
A property owner needs to know what they are getting into when purchasing a project. Pre-acquisition investigations including zoning, variances, permits, licenses, title, inspection reports and the like are critical to that understanding.
Investment Analysis
Beside the comfort of owning a physical asset, principals want a solid return on their investment. The pro forma income and expense analysis is the primary vehicle used to estimate that return.
Planning & Entitlement
Municipalities have made the planning and entitlement process more and more arduous over the years. Regular changes to the building code with an emphasis toward energy efficiency and sustainability has not made it any cheaper or easier. For these reasons early and consistent collaboration between stake holders, architects, engineers, and other third party consultants and their municipal counterparts is essential to a project’s success.
Construction & Renovation
To achieve maximum value in both the leasing and sales process, it is important that the project look good, be “up-to-date” and any improvements delivered on time and on budget. That means, where possible, employing a team of architects, engineers and contractors that are familiar with the project in order to timely plan, permit, construct and deliver both tenant and capital improvements.
Property Management
Relationships are the foundation of the day to day property management of any project and the key to timely collection of rents and issue resolution. Failure to build and maintain those relationships results in late rents, frequent complaints and low tenant morale. It is not uncommon to see such low morale translate into mid-escrow sale price re-trades or failed sales transactions.
Leasing
Leasing is the cornerstone of a project’s continued viability and all aspects of it must be done correctly. From advertising, touring, and verifying references and credit worthiness, to drafting leases, licenses and overseeing tenant improvements, nothing should be overlooked. In a Covid 19 world where tenant attitudes towards leasing have shifted, it is imperative to timely respond to every lead and encourage flexibility in deal structures.
Contracts
In today’s litigious world, the difference between success and failure starts with the contract. Start off with the wrong contract or terms and risk turning a profitable tenancy into a management, leasing or sales nightmare. Utilize the right contract and negotiate preferential terms and you take a step down the road to a profitable tenancy and one less hurdle in the sales process when you choose to exit the project. Details matter.
Listing & Sale
Over the years, the commercial brokerage community has consolidated with brokerage houses growing larger and larger and with them the number of conflicts of interest. While once frowned upon in many jurisdictions, dual representation in now much more commonplace. As such, it has become vital to recognize where each project fits in that scheme and whether utilizing a given brokerage house or accepting a particular offer based upon that offer’s representation makes sense.